Laila Laila

About:

Client solutions, marketing and digital transformation professional with 11+ years of experience across agencies, consulting, technology and entrepreneurship, supporting enterprise, government and commercial organizations across MENA and international markets.

My work has consistently sat between the customer, the business and the teams delivering the solution: understanding what needs to change, translating business goals into practical strategies, and driving execution across customer experience, marketing, growth, CRM, automation and AI.


Open to senior client solutions, marketing/growth and digital transformation opportunities, as well as consulting engagements.

AREAS I WORK ACROSS

Client Solutions & Customer Success

Strategic Accounts · Post-Sale Customer Management · Client Advisory · Retention & Expansion · Stakeholder Management · Onboarding & Adoption

Marketing & Growth

Digital Strategy · Customer Acquisition · Performance Marketing · Paid Media · Funnels · Content Strategy · Marketing Analytics · GCC Market Entry

Digital Transformation & AI

CRM · Marketing Automation · AI Adoption · Workflow Improvement · Requirements Discovery · AI-Enabled Customer Experience

Leadership & Enablement

Cross-Functional Delivery · Consulting · Coaching · Training · Multi-Market Programs · Business & Performance Reviews

LATEST PROFESSIONAL EXPERIENCE

WITS | External Consultant – Digital Solutions

August 2026–Present | Remote

• Advise B2B service businesses on digital strategy, customer acquisition, campaign performance, CRM and marketing automation, connecting recommendations to commercial goals.

• Analyze customer journeys across lead capture, qualification, follow-up, sales and engagement to identify gaps and improvement opportunities.

• Support client teams with the adoption of new workflows and solutions, helping identify barriers and improve day-to-day use.

• Diagnose performance issues across targeting, tracking, lead flows and platform setup and coordinate with delivery teams to resolve them.

• Support business development and account growth by translating client needs into clear requirements and practical recommendations
  
  
  

@bylaila

Coach and Consultant

November 2022–Present | Remote

• Built and operated a digital consulting, coaching and education business serving Arab women entrepreneurs across the GCC.

• Grew a community of 7,400+ members and reached #2 among Arabic-speaking communities on Skool during launch week.

• Reached millions of people through a mix of organic content and paid marketing strategies.

• Created viral content reaching 350K+ views, 10K+ comments and 5K+ shares on a single post.

• Consistently converted audience demand into high-ticket 1:1 consulting clients, alongside digital products, courses and coaching programs.

• Delivered hundreds of hours of direct advisory across positioning, business strategy, customer acquisition, digital presence and growth.

• Developed strategy and execution across content, offers, funnels, audience growth, community engagement and customer experience.

• Created Kanz AI, an AI-powered decision-support tool for entrepreneurs, extending client support through practical AI adoption.

Etree Technology Services S.L.

Consultant | GCC Market Entry & Growth | AI Adoption | External AI Governance

June 2024–August 2026 | Spain 

• Partnered with European companies across technology, gaming, real estate and residency services to enter and grow across GCC markets.

• Led digital acquisition and performance marketing strategy across TikTok, Meta and LinkedIn, optimizing against lead quality, CPA and client revenue goals.

• Analyzed campaign and CRM data to identify performance issues and translate insights into actionable client recommendations.

• Managed ongoing client engagements across strategy, campaign performance, CRM and technical delivery.

• Investigated issues across targeting, tracking, lead flows and platform setup and coordinated with technical and delivery teams to restore performance.

• Expanded lead-generation engagements into CRM solutions supporting lead management and follow-up.

• Supported renewal planning by connecting campaign insights and evolving client needs with future opportunities.

• Audited AI-powered customer communications for accuracy, brand alignment and GCC cultural relevance, and trained client teams following handover.

WITS | Web Innovations & Technology Services

Digital Lead

June 2022–December 2023 | United Arab Emirates

• Owned relationships for four strategic accounts while overseeing account managers supporting 10+ clients across 7+ MENA markets.

• Led coordinated delivery across digital strategy, creative, content and performance marketing teams.

• Oversaw monthly advertising budgets, aligning strategy and optimization with client objectives.

• Managed senior stakeholder conversations and translated business requirements into coordinated marketing and digital initiatives.

• Led regular performance and business reviews, turning results into recommendations, optimization opportunities and future priorities.

• Supported retention and renewals through ongoing strategic planning and measurable value delivery.

• Expanded existing client engagements from social media management into lead-generation advertising and funnel services.

• Maintained relationships with the same strategic clients for 4+ years.

WITS | Web Innovations & Technology Services

Senior Digital Account Manager

October 2018–June 2022 | Dubai, United Arab Emirates

• Served as the primary client contact for UAE government and semi-government organizations across digital strategy, campaigns and delivery.

• Translated business objectives into digital plans covering lead generation, content, paid advertising, activations and reporting.

• Planned and executed campaigns across Google, Facebook, LinkedIn and Twitter, using performance data to guide optimization and recommendations.

• Coordinated cross-functional delivery across strategy, content, paid media and activations.

• Led reporting and performance conversations, connecting campaign outcomes with client objectives and next steps.

Wunderman Thompson

Social Media Manager – Team Microsoft

August 2017–October 2018 | Dubai, United Arab Emirates

• Led regional social media strategy and delivery across Microsoft Gulf, Windows Gulf and Microsoft Education.

• Managed stakeholder relationships across 6+ countries, working with Microsoft Gulf PR, operations and market leadership.

• Adapted global marketing priorities to local Gulf markets through regional strategy, localization and campaign consulting.

• Coordinated requirements across PR, operations, market leads and delivery teams.

• Managed the social presence of senior Microsoft MEA personnel and implemented Microsoft's regional social-selling program.

• Contributed regional market and customer insight to business-development discussions.

EDUCATION

Bachelor’s Degree, Digital Media Management

EU Business School, Barcelona | 2017

Foundation Degree, Business Management

King’s College London | 2013

PROFESSIONAL DEVELOPMENT

• Microsoft AI Transformation Leader training

• Business Transformation with Google Cloud

• Infrastructure and Application Modernization with Google Cloud

• Tools for Data Science •

• Data Science Methodology

• AI Tools for Productivity 

PLATFORMS AND TOOLS

Advertising: TikTok Ads · Meta Ads · LinkedIn Ads · Google Ads 

CRM & Automation: Microsoft Dynamics 365 Customer Service · Odoo · ActiveCampaign · Zapier · ManyChat

AI: ChatGPT · Claude · Gemini · Copilot · DeepSeek

FORMER CLIENTS INCLUDE:

Microsoft Gulf · Dubai Silicon Oasis · DIFC · UAE Ministry of Health & Prevention · Dubai World Trade Centre · OMNIYAT · Emirates Airline Festival of Literature